If you're looking for an incredible zoom range in a compact and portable package, the COOLPIX P950 is the perfect camera for you. With its 83x optical zoom, this powerful little camera can capture distant subjects that would be out of reach for most ordinary cameras. And with its enhanced digital zoom, you can even extend the zoom to a whopping 4,000mm1 - that's enough to capture close-ups of small details or even planets in the night sky. Whether you're shooting macro photography or trying to capture a once-in-a-lifetime shot of a rare bird in the wild, the COOLPIX P950 is up to the task.